Brand yourself

During my year-long job search, I’ve learned a few things; it doesn’t matter if you have the skills listed in a job posting, employers are looking for more than just someone who can fulfill each bullet point. A few years back, Forbes reported, millennials stay at a job, on average, less than three years, and will have 15-20 jobs during their lifetime.

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This job-hopping trend has created the need for workplace culture – or an environment that will entice employees to stick around. Often companies will brag about free break room snacks or flexible working conditions, like the ability to work from home a certain number of days each week, in order to come out on top in the minds of recent graduates.
So how to employers determine if a certain candidate would be a good fit with the company and its workplace culture? By exploring how you brand yourself.

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Below are three places you can brand yourself online that will catch the eye of employers.

† Start a personal blog

Personal blogs are both a great way to show off your writing skills and what’s on your mind, but don’t use this outlet the same way you did your 5th-grade diary. Research and write about something relevant to the industry you are looking at entering. What changes are leaders making and how are they making them? What are consumers interested it and how are they reacting to the changes? In the communications field, I’m constantly looking for new ways to tell and share compelling stories. Social media and multimedia are popular among consumers, but I’m also concerned with how to engage my audience, such as through the use of mobile apps.If you don’t feel confident enough to tackle an industry-related post, you can write about a less serious but still professional topic, on something that may interest your employer, its employees, or its clients. Think about community events or volunteer opportunities that encourage involvement.

You don’t want all your effort to go to waste. If you ever wonder why some posts or writers gain such popularity, leaving you with less love, check out “The Science Behind What Content Goes Viral.”

Here’s a list of reasons why people are drawn into certain personal blogs:

▪ The post sufficiently covers the topic it addresses. Puny points don’t speak well of your ability to write long-form, thorough content.
▪ It evokes strong emotion. People are more likely to engage in your post (comment) if they are surprised, humored or angered by it. Feel good posts are great but what can a reader say about a positive post that can’t be summed up with an emoji?
▪ It educates your readers about a topic. If your post is interesting or causes the audience to think, it’s more likely to gain devoted readers that discuss topics with you.

† Utilize social media

It probably goes without saying that you shouldn’t post drunken photos to Facebook or Instagram, but creating an online presence that shows your personality is important because it allows your audience to get to know you.

▪ Share your blog posts on Twitter.
▪ Update old friends about your life on Facebook.
▪ Post a picture of your afternoon at a museum to Instagram.

† Complete your LinkedIn profile

Employers are obviously going to be interested in your work history, but the social media site also allows you to add classes you’ve taken, hobbies you enjoy, and volunteer experience onto your profile. All those little “extras” help tell a more complete story of who you are, and whether you’d be a good fit with a company.

Find yourself looking for a new job? Try boosting your resume and cover letter game with these non-traditional methods.

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