“Is happiness merely a passing emotion, or a permanent state?”
In my daily devotion book yesterday, it explained, both states exist.
“There is happiness that reacts to events (this is temporary and volatile), and there is happiness that overrules circumstances (which is strong and lasting).”
I’ve been asking for happiness for some time now, without realizing there are two solutions to my desire – one less satisfying than the other.
Events create temporary happiness: moving to Austin and getting a job. But in the days or weeks after the event, happiness can fade; it’s the lasting happiness that satisfies, and that comes from The Lord.
I think the same principle can be applied to marketing. I’ve been searching for a content marketing position for months, after learning of its lasting effects. I’ve been on job interviews that focus solely on sales and numbers, but that ideology is like temporary happiness. After a few days or weeks, you are looking for your next sale or event to make you and your client happy again.
While ultimately business growth is viewed from a numbers standpoint, content marketing works to grow businesses by creating relationships with clients. This is accomplished by writing blog posts or ebooks, creating videos or infographics, and attracting clients with a clean website.
All these content marketing strategies show transparency and build trust. Because of that trust, clients are more loyal and the numbers follow. This is a stronger foundation to build businesses on, and will create a lasting happiness for both you and your client.
Moving to Austin was great, but living here is what keeps me happy each morning. Getting a job will be great, but growing and learning in the position, creating friendships, and meeting goals is what will keep me engaged and happy walking into the office each day.
Lasting happiness comes from knowing you are following God’s path, and you are in the right spot for the time being, even if you aren’t happy at the moment. While I wish I had a job right now, I feel satisfied knowing that moving to Austin was the right decision. This weekend presented overwhelming tasks at times, but when I asked myself if I regretted the decision, it was a resounding “no.”
The happiness I experience from moving to Austin will last, and I believe more lasting happiness will come my way.